The guys at GluPro receive a a lot of messages of goalkeepers sending in photos of them wearing their gloves. Many of these share their photos on their own social media pages. With this in mind, we advised GluPro to encourage people to use the hashtag #iamglupro whenever they publish a photo of them wearing GluPro gloves on social media accounts.

We created a short video to be published on their page getting the new hashtag across to people.