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Academy Playbook – PDF eBook

Welcome to the ultimate guide for football academies looking to revolutionise their recruitment process through the power of social media marketing.

Whether you’re a seasoned academy director or just starting to build your program, this book is designed to simplify the complexities of online marketing and help you achieve tangible results.

01: The Basics - 4 Topics
02: Setup - 5 Topics
03: Content Strategy - 4 Topics
04: Engaging Your Audience - 3 Topics
05: Introduction to Sales Funnels - 3 Topics
06: Designing Your Recruitment Funnel - 6 Topics
07: Automation Basics - 3 Topics
08: Advanced Sales Funnel Automation - 4 Topics
09: Promoting Recruitment Days - 2 Topics
10: Measuring Success - 1 Topics
11: Content Ideas - 80+ content ideas

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SKU: ASDF1234-1-1-1

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Each module takes you through actionable steps, complete with examples and tips tailored specifically for football academies. Let’s get started and take your academy to the next level! By the end of this book, you’ll have mastered:

The fundamentals of social media marketing and how to tailor it to football academies.
Building a professional and engaging online presence.
Creating and executing a content strategy that resonates with your audience.
Designing and automating sales funnels to streamline recruitment efforts.
Promoting your recruitment days effectively to maximise attendance.
Tracking and analysing key metrics to continuously optimise your marketing efforts.