Tag were in need of a revamp of their old website with something modern. Now with a larger range of products available to clients, they wanted to showcase what they have to offer.

Their main goal was to display real products they produce throughout the website. Many of their competitors only use digital images of products. Displaying actual products through the website will give Tag a huge advantage over the competition.

Tag also required all products to be within 2/3 clicks from any web page which then links in to a kit builder for the user to design their own teamwear.

We arranged a photo shoot of all their products and booked in Burton Albion Academy players as models. With over 1500 product images and videos we pieced together a story board for the site. Each image and video was edited to display their products with maximum impact.

Each sport landing page contains the appropriate teamwear for that sport and a short promo video to get across the message that their products are bespoke and never discontinue.

Each product contains multiple images of the product from different angles and close up of the print and quality of the garment accompanied by a short product video. Each product page contains a full product description and size charts.

Each product page contains plenty of calls to action including, kit builder, contact page, phone number and links to relevant products. Everything is all within 2/3 clicks from any web page throughout the site.