learn to be aproon social media.

Our FREE online course takes you from guessing what to post, to running a proven system that grows your audience, builds trust, and turns followers into paying customers.

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01: Myths

Most small businesses waste time believing social media myths.. like needing thousands of followers, posting at the “perfect” time, or even hashtags. This module clears the noise so you stop chasing likes and start focusing on what really drives sales.

02: Branding

Your brand isn't your logo, fonts or colours... it’s the story people believe about your small business. In this module, you’ll learn how to define your voice, build recognition, and create a brand that customers trust and choose over competitors.

03: Account Optimisation

Your profile is the shop window of your business. In this module, we’ll show you how to set up every part of your account, from your bio to links, so that when people visit your page, they instantly know who you are, what you do, and why they should follow or buy.

04: Understanding Your Audience

Not everyone on social media is your customer. This module helps you identify your niche, understand how people actually make buying decisions, and build trust that keeps them coming back. You’ll learn how to attract the right followers... the ones ready to become paying customers.

05: Understanding the Algorithm

The algorithm isn’t your enemy, it’s a tool you can train. In this module, you’ll learn how it really works, what signals it looks for, and how to create content that gets seen by the right people. Mastering this means your posts reach more potential customers.

06: Tribe Building

Sales don’t come from random followers, they come from a loyal tribe that feels connected to your business. In this module, you’ll learn how to build a community, create real connections, and turn followers into fans who support, promote and buy in to your brand.

07: Storytelling

People don’t buy products, they buy stories they connect with. This module shows you how to use the storytelling framework in all your content to boost engagement, followers and orders.

08: How to Sell on Social Media

Selling on social media isn’t about pushing products... it’s about solving problems. In this module, you’ll discover how to use psychology, belief-shifting, and clear messaging to show your audience the transformation you offer and guide them naturally towards buying.

09: Call to Action

Without a clear next step, even the best content falls flat. This module teaches you how to craft powerful CTAs that move people from scrolling to taking action, whether that’s clicking a link, joining your list, or making a purchase.

10: SEO & Captions

Your captions and keywords decide whether your content gets found or forgotten. In this module, you’ll learn how to write posts that improve targeted reach using SEO... hashtags do not work for reach!

11: Content Strategy

Posting randomly won’t bring sales or followers. In this module, you’ll learn how to build a clear content strategy with pillars, formats, and a calendar that guides your audience from first contact to becoming a customer. No more guesswork... a strategy that creates you UNLIMITED content.

12: Insights & KPIs

Likes don’t pay the bills, but the right numbers can. This module shows you which metrics actually matter for sales, how to track performance, and how to use insights to improve results each month. You’ll stop chasing vanity metrics (Likes) and start measuring what drives revenue.

13: Content Design

Social media graphic design is DEAD! It’s about clarity and connections. In this module, you’ll learn how to create content with real photos, strong hooks, and simple layouts that catch attention and build trust. You’ll also discover tools, downloads, and workflows to make professional posts quickly and consistently.

14: Reels

Short form video is one of the fastest way to reach new people. In this module, you’ll learn how to plan, shoot, and edit Reels that hook viewers in seconds and guide them towards your business. No fancy equipment needed... just your phone and the right strategy.

15: Stories

Stories are where followers feel closest to your business. In this module, you’ll discover what to post to stay top of mind, how to build trust through behind the scenes content, and simple pro tips that keep your audience watching and engaging every day.

16: Lead Magnets

Social media attention is short, but a lead magnet captures it. In this module, you’ll learn how to create irresistible offers that drives your sales engine 24/7.

17: Email List

Followers come and go, but your email list is yours forever. This module shows you how to build, segment, and nurture an email list that consistently drives sales. You’ll learn how to turn casual subscribers into loyal customers who buy again and again.

18: Sales Engine

People won’t buy straight away, they need guiding. In this module, you’ll learn how to build simple sales engines that take people from interest to purchase with automated emails & SMS, tailored offers, and clear steps. It’s the system that turns attention into 24/7 predictable sales.

19: AI Automation

Imagine sales happening while you sleep. In this module, you’ll learn how to use DM and email automation to capture leads, nurture relationships, and close sales without constant effort. Automation frees your time while keeping your business running 24/7.

20: Ads

Organic reach only goes so far. In this module, you’ll learn how to run simple, effective ads that get in front of the right people, build trust, and drive sales. We’ll cover targeting, budgets, and common mistakes so you don’t waste money boosting random posts.

21: Growth

Real growth isn’t about going viral... it’s about building a steady stream of the right followers who can become customers. In this module, you’ll learn proven organic growth strategies, how to collaborate with others, and how to scale your audience sustainably without burning out.

22: Burnout

Posting every day and chasing trends quickly leads to burnout. This module teaches you how to create systems, repurpose content, and know when to outsource so you can stay consistent without exhausting yourself. The goal: sustainable growth that fits around your life, not the other way around.

23: Bringing It All Together

This final module ties everything into one clear system. You’ll see how content, sales engine, AI automation, and growth strategies connect to create a sales engine that runs smoothly. By the end, you’ll know exactly how to keep your social media working.. without the stress or guesswork.

24: Updates

Social media changes fast and what worked last year might not work today. This section keeps your course fresh with new lessons on algorithm shifts, user behaviour trends, and the latest features. You’ll always be up to date and ready to adapt before your competitors.

Your 4 Step
social media journey
mapped out for you.

start

Where you are now

Posting random content whenever you have time. Zero to low sales.

one

First step

Start your free online course if you have the time, (or low budget) to do it yourself.

Get Started

two

Second step

As your business grows, your time decreases, your budget increase. Time to have your sales engine built.

Get Started

three

Third step

Multiple, daily orders coming through 24/7. Your time is now limited, your budget is huge. Time for Paid Ads and outsourcing content creation.

forth

Forth step

Your small business now has a huge client base. All social media marketing has been outsourced. New staff. You can reclaim your time back!

Your first step to selling on social media.

One course to master social media

Our FREE online course takes you from guessing what to post, to running a proven system that grows your audience, builds trust, and turns followers into paying customers.

Get Started for FREE

150

Years of
Experience

K+