24 Modules
You’ll have everything you need to finally stop wasting time on social media and start running a system that brings in customers 24/7.
Welcome to Known & Seen!
01: Myths
Most small businesses waste time believing social media myths.. like needing thousands of followers, posting at the “perfect” time, or even hashtags. This module clears the noise so you stop chasing likes and start focusing on what really drives sales.
02: Branding
Your brand isn't your logo, fonts or colours... it’s the story people believe about your small business. In this module, you’ll learn how to define your voice, build recognition, and create a brand that customers trust and choose over competitors.
03: Account Optimisation
Your profile is the shop window of your business. In this module, we’ll show you how to set up every part of your account, from your bio to links, so that when people visit your page, they instantly know who you are, what you do, and why they should follow or buy.
04: Understanding Your Audience
Not everyone on social media is your customer. This module helps you identify your niche, understand how people actually make buying decisions, and build trust that keeps them coming back. You’ll learn how to attract the right followers... the ones ready to become paying customers.
05: Understanding the Algorithm
The algorithm isn’t your enemy, it’s a tool you can train. In this module, you’ll learn how it really works, what signals it looks for, and how to create content that gets seen by the right people. Mastering this means your posts reach more potential customers.
06: Tribe Building
Sales don’t come from random followers, they come from a loyal tribe that feels connected to your business. In this module, you’ll learn how to build a community, create real connections, and turn followers into fans who support, promote and buy in to your brand.
07: Storytelling
People don’t buy products, they buy stories they connect with. This module shows you how to use the storytelling framework in all your content to boost engagement, followers and orders.
08: How to Sell on Social Media
09: Call to Action
Without a clear next step, even the best content falls flat. This module teaches you how to craft powerful CTAs that move people from scrolling to taking action, whether that’s clicking a link, joining your list, or making a purchase.
10: SEO & Captions
Your captions and keywords decide whether your content gets found or forgotten. In this module, you’ll learn how to write posts that improve targeted reach using SEO... hashtags do not work for reach!
11: Content Strategy
12: Insights & KPIs
13: Content Design
14: Reels
15: Stories
Stories are where followers feel closest to your business. In this module, you’ll discover what to post to stay top of mind, how to build trust through behind the scenes content, and simple pro tips that keep your audience watching and engaging every day.
16: Lead Magnets
17: Email List
Followers come and go, but your email list is yours forever. This module shows you how to build, segment, and nurture an email list that consistently drives sales. You’ll learn how to turn casual subscribers into loyal customers who buy again and again.
18: Sales Engine
19: AI Automation
Imagine sales happening while you sleep. In this module, you’ll learn how to use DM and email automation to capture leads, nurture relationships, and close sales without constant effort. Automation frees your time while keeping your business running 24/7.
20: Ads
21: Growth
22: Burnout
23: Bringing It All Together
24: Updates
Your 5 Step
social media journey
mapped out for you.
Where you are now
Posting random content whenever you have time. Zero to low sales from social media.
First step
Start your free online course if you have the time, (or low budget) to do it yourself.
Second step
Putting in to action what you learnt from our free course. Orders are increasing, along with followers and engagement. Your time is limited, your budget increases. Time to have your Sales Engine built.
Third step
Your sales engine is now working for you 24/7. Multiple daily orders. Upselling to existing customers, converting new customers and your socials/brand is increasing.
Forth step
Your time is now limited, your budget is huge. Time for Paid Ads and outsourcing all social media tasks to us so you can focus on your business.
Growth
Your small business now has a huge client base. All social media marketing has been outsourced. New staff. You can reclaim your time back!